Digital marketing has witnessed a significant growth as the world keeps evolving into a more digital space, more businesses now use online medium to reach their audiences.
This article aims to give a brief insight, give tips on how to become a digital marketer, explain the skills needed to succeed in this field and every other relevant information relating to this field.
WHAT IS DIGITAL MARKETING?
Digital marketing is the promotion of brands to engage with potential customers via the internet and other digital communication channels. It involves the use of e-mails, social media, web based advertising, multimedia messages and other digital communication channels to promote a brand’s image and connect potential customers to the brand.
A digital marketer is a professional who specializes in using digital channels and platforms to promote and advertise products, services, or brands. Their primary goal is to reach and engage with target audiences online to drive traffic, generate leads, and ultimately increase sales or brand awareness.