The use of Social Media by both individuals and business has seen rapid growth in the last number of years. Sites like Facebook, Twitter, Youtube, and LinkedIn all feature in the top 10 most visited websites in Nigeria. Others like Pinterest and Instagram are also gaining popularity as the Internet becomes an increasingly social place.
This provides a huge opportunity for businesses to advertise with their existing customers, potential customers, and other stakeholders on these different platforms.
Consequently, consideration must be given to Social Media advertising and its inclusion in the marketing mix.
Introducing Social Media Advertising Management from Creatrix Empire.